We are Mission Led

To solve transformations and enable organisations to focus on and deliver their missions.

We are transformation partners.  We are not consultants and we don't sell SaaS solutions.  We just work to study, understand and develop the tools for effective data transformation so that we can equip our partners to lead sustainable transformations in their organisations.

Zero Tie-In:

Empowering Your Team We develop your team's self-sufficiency and leadership in data transformation. Our services are designed to equip you with everything you need, without creating long-term dependencies.

Openness:

Share Knowledge, Accelerate Progress We believe in the power of community. We share all our research data, frameworks, and tools with our members and constantly strive to share more with the wider data community.

Impartiality:

Your Success is Our Focus We maintain complete impartiality to ensure our guidance is always in your best interest. We prioritize your transformation goals over potential affiliations or revenue-sharing opportunities.

How we can and can't help

The hard truth about transformatrions

Just like a fitness coach can't get you in shape alone, no third party can transform your organisation for you. It takes internal drive.

01

Treat Data Transformation as a Product:

We're relentlessly developing tools and refining our operating model to solve the common challenges of data transformations. This frees you up to focus on what's unique to your organisation.

02

Your Success is Our Focus :

We maintain complete impartiality to ensure our guidance is always in your best interest. We prioritize your transformation goals over potential affiliations or revenue-sharing opportunities.

Benny Benford is a data veteran driven by a love of problem-solving and a belief that data can be a force for good. His experience leading a successful, award-winning data transformation that delivered over £565 million in value left him frustrated with a data market with no unconflicted partners for data leaders. With Datent, he's determined to change that status quo.

Benny firmly believes "data by itself dull, it's what you do with it that makes it interesting." This practicality, along with lessons learned leading a multi-year agile transformation, shaped Datent's approach. He's committed to building a support system that serves all data intrapreneurs, from community leads to CDOs, and prioritizes developing self-sufficiency over long-term dependency on third parties.


A former teacher, Benny is passionate about the power of community. His goal is to make successful intentional data transformations the norm, helping organizations not only achieve business goals, but also tackle societal challenges like the transition to net zero.

Founder Datent

Benny Benford

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